Lash Care, Unleashed
Challenge
Breakthrough the consumer beauty industry by unleashing a whole new category—Lash Care. Powered by Borboleta, THE iconic professional lash authority.
My Role
Creative Direction
Brand Strategy
Copywriting
E-Comm Site Design
Launch Campaign
Overview
Borboleta is an e-commerce B2B beauty brand dominating the fastest growing beauty service category—lashes. They developed a groundbreaking lash care system for lash artists to use on clients, and clients were OBSESSED—especially with Lash Serum. The company wanted to share the lash love and make it available for all. I was hired full-time in the middle of the project—and then, we went right into lockdown! With limited resources and creative stopped in its tracks—we were able to resume our efforts and finally liberate lash care for all. P.S. Lash Care is the new skincare, pass it on…
