Life, Powered By Active

Challenge

Execute visuals for the launch of a new kind of energy drink—Active.

Overview

Plexus is a wellness brand, focused on clean ingredients and well-balanced formulas for optimal gut health. In 2019, in response to their customers’ need for a better alternative to Dr. Pepper and Red Bull, Plexus launched Active—an adaptogenic, clean energy drink that provides healthy energy to power you throughout the day. My role was to create imagery that told Active’s story integrated through all life’s moments beyond workouts and highlight the top-notch ingredients/flavor.

My Role

Art Direction
Shoot Production
Prop Styling
Graphic Design