O.G. LASHES BY BORBOLETA
Challenge
Relaunch the revamped original lash extension lineup that immortalized Borboleta as the leader of the lash industry.
My Role
Art Direction
Shoot Production
Prop Styling
Web + Digital Design
Campaign Overview
Founded by Kimber Jaynes—lash artist turned lash celebrity, Borboleta was the first lash extension supplier to develop the softest, natural-looking lash extension collection on the market. After a decade of dominating the lash world, Borboleta revamped its original lash fibers with even better technology to make the lashes softer and easier to work with than ever. For the campaign story, we centered the big idea around O.G. Kimber serving as the lash authority that she is. The campaign features all-new textured lash looks from Kim, highlights the product renovations, and tells the Borboleta founding story—captured in a fresh, but throwback look and feel.
